Six-figure results for petroliana advertising graced day 3 at Richmond

Cougar Gasoline six-foot double-sided porcelain sign, which sold for $160,000 ($192,000 with buyer’s premium) at Richmond.

GREENVILLE, S.C. – Richmond Auctions saved the best for the last day of its February 1-3 Premier Advertising Sale. Featuring the Jay Barkheimer collection, the sale included petroliana, automobilia, soda advertising, and country store and farm-related marketing materials. In all, more than 1,350 lots went to auction, with numerous items hitting six figures. Complete results are available at LiveAuctioneers.

The sale’s top lot was a virtually unheard-of Cougar Gasoline six-foot double-sided porcelain sign in new-old stock condition. Accompanied by its original shipping box labeled for Southwestern Porcelain, Inc. of Sand Springs, Oklahoma, the sign was never mounted and simply stored away until it landed in the Barkheimer collection. Cougar is a so-called ‘lost’ brand, with very few artifacts remaining. Bidders jumped at the chance to own the sign, with bidding opening at $100 and immediately accelerating to $30,000. The hammer fell at $160,000 ($192,000 with buyer’s premium), resulting in a likely record for this example.

Having been founded by Henry Ford in 1903, the Ford Motor Company celebrated its 50th anniversary with Golden Jubilee-related items, including a revamped logo which, for a time, overtook the classic Ford script. This single-sided porcelain and neon Golden Jubilee sign stands eight feet in height and is in remarkably good condition for a piece that had been in use since 1953. Once again, bidding jumped from $100 to $42,500 in short order before ending at $145,000 ($174,000 with buyer’s premium).

This outstanding Chevrolet ‘Super Service’ and Buick ‘Valve In Head’ double-sided porcelain neon sign once called Taylor Motor Company of Taylor, Texas home before landing in the Barkheimer collection. It hammered for $145,000 ($168,000 with buyer’s premium).

In completely original condition, including paint and porcelain, was a Cities Service (today’s Citgo) Koolmotor Oil double-sided cast-iron and porcelain ‘kite’ curb sign. More than three dozen escalating bids took the sign to a phenomenal $130,000 ($156,000 with buyer’s premium).

The final exceptional performer from Day 3 was a single-sided 42in porcelain Kelly Tires sign featuring its flapper-era character Lotta Miles. Originally made by Reliance Advertising Company of Milwaukee, Wisconsin, the porcelain had been refitted into a new ring. It hammered for $100,000 ($120,000 with buyer’s premium).

Cougar Gasoline six-foot double-sided porcelain sign, which sold for $160,000 ($192,000 with buyer’s premium) at Richmond.

Cougar Gasoline six-foot double-sided porcelain sign, which sold for $160,000 ($192,000 with buyer’s premium) at Richmond.

Ford Golden Jubilee single-sided porcelain and neon sign, which sold for $145,000 ($174,000 with buyer’s premium) at Richmond.

Ford Golden Jubilee single-sided porcelain and neon sign, which sold for $145,000 ($174,000 with buyer’s premium) at Richmond.

Chevrolet 'Super Service' and Buick 'Valve In Head' double-sided porcelain neon sign, which sold for $145,000 ($168,000 with buyer’s premium) at Richmond.

Chevrolet 'Super Service' and Buick 'Valve In Head' double-sided porcelain neon sign, which sold for $145,000 ($168,000 with buyer’s premium) at Richmond.

Cities Service (today’s Citgo) Koolmotor Oil double-sided cast-iron and porcelain 'kite' curb sign, which sold for $130,000 ($156,000 with buyer’s premium) at Richmond.

Cities Service (today’s Citgo) Koolmotor Oil double-sided cast-iron and porcelain 'kite' curb sign, which sold for $130,000 ($156,000 with buyer’s premium) at Richmond.

Kelly Tires single-sided 42in porcelain sign featuring the Lotta Miles character, which sold for $100,000 ($120,000 with buyer’s premium) at Richmond.

Kelly Tires single-sided 42in porcelain sign featuring the Lotta Miles character, which sold for $100,000 ($120,000 with buyer’s premium) at Richmond.

Jim Bunte

Jim Bunte

Jim Bunte has worked in editorial, design and the toy and auction industries for more than 30 years. He co-founded Auction Central News in 2007.

Morphy’s finishes Bobby Knudsen Jr. petroliana series of sales at nearly $10M

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DENVER, Penn. — The third and final installment of the Bobby Knudsen, Jr., collection rocked Morphy Auctions with a $5.1 million single-day take, driving the overall collection total to nearly $10 million. Complete auction results for the three-day event are available for review at LiveAuctioneers (Day 1, Day 2, Day 3).

“I can’t believe all three Knudsen sales are now part of history. What a year!” said John Mihovetz, Morphy’s Automobilia & Petroliana department head. “It was such a pleasure to handle Bobby’s collection and guide it every step of the way to its exciting conclusion. The Knudsen sales kicked open the doors to the next level of collecting by showing the power that can be generated when high condition meets extreme rarity.”

All Knudsen items in this sale were graded, certified and stickered by AGS, the grading service specializing in antique advertising.

As had been the case in the earlier Knudsen sales, consistently high prices were paid for the pieces regarded as “unicorns.” A Bruinoil and Bruin Gasoline double-sided tin flange sign with sides AGS-graded 94 and 91, respectively, on a scale of 1-100 barreled its way to $92,250 with buyer’s premium.

A 1930s Beacon Ethyl Gasoline single-sided, lighthouse-shaped porcelain sign, 4ft in height, was AGS-graded at 89 and sold mid-estimate at $72,000 with buyer’s premium.

A Harbor Petroleum Products single-sided porcelain sign featuring the image of a seaplane was AGS-graded 94, landing easily within its estimate range at $60,000 with buyer’s premium.

Morphy Auctions President Dan Morphy said that handling the Knudsen collection was “definitely one of the great highlights” of Morphy’s 20-year history. “The interest in Bobby’s collection never wavered, and that was reflected in the aggressive bidding and dozens of world auction records that were set during the series. Automobilia and petroliana is a highly visual and relatable collecting specialty that can be enjoyed by all age groups. The future looks very bright for gas and oil collectibles.”
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Bruinoil & Bruin Gasoline tin flange sign, which sold for $92,250 with buyer’s premium at Morphy Auctions.
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Beacon Ethyl Gasoline porcelain sign, which sold for $72,000 with buyer’s premium at Morphy Auctions.
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Harbor Petroleum Products porcelain sign, which sold for $60,000 with buyer’s premium at Morphy Auctions.
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Sinclair Pennsylvania Motor Oil ‘standing dinosaur’ porcelain sign, which sold for $46,740 with buyer’s premium at Morphy Auctions.
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Auto-Lite Electric Service porcelain neon sign, which sold for $39,360 with buyer’s premium at Morphy Auctions.
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Winchester cartridge board should hit bull’s-eye at Miller & Miller, April 23

Circa-1884 Winchester cartridge board, est. CA$35,000-$50,000
Circa-1884 Winchester cartridge board, est. CA$35,000-$50,000
Circa-1884 Winchester cartridge board, est. CA$35,000-$50,000

NEW HAMBURG, Canada – A Winchester cartridge board from around 1884 – one of the most sought-after examples of American sporting advertising – is an expected highlight lot in an online-only Petroliana & Advertising Auction planned for Saturday, April 23 by Miller & Miller Auctions, Ltd., starting promptly at 9 am Eastern time. Absentee and Internet live bidding will be available through LiveAuctioneers.

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