![1966 Beatles Shea Stadium concert poster, $275,000](https://www.liveauctioneers.com/news/wp-content/uploads/2022/04/The-Beatles-1966-Shea-Stadium-NY-Concert-Poster_Heritage_Auctions-797x1030.jpg)
DALLAS – The most iconic concert poster of all time is now the most expensive concert poster of all time. On April 16, during Heritage Auctions’ latest Music Memorabilia Signature® Auction, the stunning bright-yellow slab of cardboard promoting the Beatles’ August 23, 1966, concert at New York’s Shea Stadium sold for $275,000 to set a new auction record. That shatters the previous high-water mark of $150,000 shared by both the Shea Stadium poster (set in November) and another advertising Hank Williams’ two concerts scheduled for New Year’s Day 1953 at the Canton Memorial Auditorium in Ohio (established last May).