Vintage food and drink posters deliver a visual feast

 

This 1905 poster for the Swiss chocolatier Klaus, depicting a mountain scene with dairy cows, achieved €2,000 (about $2,105) plus the buyer’s premium in March 2021. Image courtesy of Wormser Reklame-Auktion and LiveAuctioneers.
This 1905 poster for the Swiss chocolatier Klaus, depicting a mountain scene with dairy cows, achieved €2,000 (about $2,105) plus the buyer’s premium in March 2021. Image courtesy of Wormser Reklame-Auktion and LiveAuctioneers.

NEW YORK — Long before the eras of television and digital media, posters were the preferred medium for advertising. The arrival of stone lithography around 1880 allowed for colorful advertising posters to be produced fast and in mass quantities. Vintage posters in virtually every genre are sought-after, but a perennial favorite is those that tout food and drink.

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