Tag Archive for: Coca-Cola

Everard to auction art, jewelry, furniture from fine Southern estates, June 20-21

Framed view of Sanford Robinson Gifford’s (American, 1823-1880) ‘Hudson River Scenery,’ artist-signed oil on canvas on board. Size: 22in x 31 3/8in framed; 10¾in x 19 15/16in sight. Authenticated by leading Sanford Robinson Gifford scholar Dr. Ila Weiss. Provenance: a Bluffton, S.C. private collection via family descent from a New Jersey art collector who had inherited the work in the mid-1940s. Estimate $60,000-$80,000

SAVANNAH, Ga. – The carefully curated selections featured in Everard Auctions’ June 20-21 Southern Estates and Collections online auction exemplify centuries of excellence and quality across a broad range of fine and decorative art. Highlights include a newly discovered and expertly authenticated waterscape by Sanford Robinson Gifford, John J Audubon’s White Heron, a sizable collection of outsider art, sterling silver, mid-century modern furniture, Asian art, jewelry, watches and autographed sports collectibles. Bid absentee or live online through LiveAuctioneers.

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Anheuser Busch reverse glass sign, estimated at $2,000-$4,000

Collectors can quench their thirst for breweriana at Potter & Potter, Jan. 28

Anheuser Busch reverse glass sign, estimated at $2,000-$4,000

Anheuser Busch reverse glass sign, estimated at $2,000-$4,000

CHICAGO – Potter & Potter Auctions will hold a 700+ lot sale titled Coin-Op, Advertising & Breweriana on Saturday, January 28. It will showcase the extensive Anheuser-Busch collection of William F. Goza, including vintage advertising, ephemera, bottles and other beer-related antiques. Absentee and Internet live bidding will be available through LiveAuctioneers.

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Pictorial trays helped Coca-Cola build a powerful soda brand

An original 1897 Coca-Cola tray with painted cola leaves and nuts decorating its rim, achieved $50,000 plus the buyer’s premium in February 2019. Image courtesy of Michaan’s and LiveAuctioneers

NEW YORK – Far and away, Coca-Cola is the world’s bestselling soft drink. The company claims that nearly two billion eight-ounce servings are consumed every day. So, exactly how does a sugary soda dominate all others for more than 100 years? The answer is marketing and then more marketing. Coca-Cola trays were key to building the beverage’s brand.

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Vintage food and drink posters deliver a visual feast

 

This 1905 poster for the Swiss chocolatier Klaus, depicting a mountain scene with dairy cows, achieved €2,000 (about $2,105) plus the buyer’s premium in March 2021. Image courtesy of Wormser Reklame-Auktion and LiveAuctioneers.

This 1905 poster for the Swiss chocolatier Klaus, depicting a mountain scene with dairy cows, achieved €2,000 (about $2,105) plus the buyer’s premium in March 2021. Image courtesy of Wormser Reklame-Auktion and LiveAuctioneers.

NEW YORK — Long before the eras of television and digital media, posters were the preferred medium for advertising. The arrival of stone lithography around 1880 allowed for colorful advertising posters to be produced fast and in mass quantities. Vintage posters in virtually every genre are sought-after, but a perennial favorite is those that tout food and drink.

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Automobilia collection kept bidders engaged at Milestone’s $600K auction

Very rare 1936 Packard 1407 Coupe with rumble seat. Complete with V12 473-cubic-inch 175hp engine and original 3-speed transmission. Excellent condition, odometer showing 64,033 actual miles. Accompanied by large assortment of extra parts. Sold for $140,400 against an estimate of $120,000-$150,000

WILLOUGHBY, Ohio – The multifaceted collection of the late Mark Smith was the cornerstone of an exciting $613,000 event at Milestone Auctions’ suburban Cleveland gallery on October 15th. Smith, a Virginia businessman, was a passionate and very hands-on collector of automotive advertising and memorabilia, a reflection of his involvement in the car industry. But there was much more to Smith’s collecting interests than just motoring, said Miles King, co-owner of Milestone Auctions.

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Milestone to host Oct. 15 auction of classic cars, automobilia, antiques & collectibles

Very rare 1936 Packard 1407 Coupe with rumble seat. Complete with V12 473-cubic-inch 175hp engine and original 3-speed transmission. Excellent condition, runs great. Clean, straight Dietrich-style body. Odometer: 64,033 actual miles. Accompanied by large assortment of extra parts. Estimate $120,000-$150,000

WILLOUGHBY, Ohio – When the doors open to Milestone’s auction gallery on Saturday, October 15th, an energized – and eclectic – group of bidders is expected to rush in, grab a coffee and take a last-minute look at the merchandise they hope to bring home.

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Knudsen gas & oil advertising collection anchors Morphy’s Sept. 30-Oct. 3 auction series

One of only two known examples of Husky Motor Oils tin billboard sign with original wood frame, 96in x 60in, 8.5+ condition. Original backing also in outstanding condition. One of the finest examples of graphics in all of gasoline and motor oil advertising. Estimate $75,000-$150,000

DENVER, Pa. – On September 30, Morphy Auctions begin the thrilling year-long adventure of selling the Bobby Knudsen Jr Collection of World-Class Automotive, Gas & Oil and Soda Pop Advertising. The massive personal collection will be offered in a series of three no-reserve auctions concluding in the fall of 2023, with all sales to be conducted live at Morphy Auctions’ gallery in Denver (Lancaster County), Pennsylvania. The September 30, 2022 series opener, devoted exclusively to Knudsen’s collection, will be followed by October 1-3 sessions featuring high-quality automobilia, petroliana and railroadiana from other consignors. Absentee and Internet live bidding will be available through LiveAuctioneers.

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