Roger Broders posters make vacation travel seem even cooler

Roger Broders’ 1929 poster ‘Winter Sports in the French Alps’ achieved £6,000 ($7,620) plus the buyer’s premium in January 2024. Image courtesy of Lyon & Turnbull and LiveAuctioneers.

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Roger Broders’ 1929 poster ‘Winter Sports in the French Alps’ achieved £6,000 ($7,620) plus the buyer’s premium in January 2024. Image courtesy of Lyon & Turnbull and LiveAuctioneers.

Roger Broders’ 1929 poster ‘Winter Sports in the French Alps’ achieved £6,000 ($7,620) plus the buyer’s premium in January 2024. Image courtesy of Lyon & Turnbull and LiveAuctioneers.

NEW YORK — The advent of ships, trains, and planes in the early 20th century jump-started the travel industry, making its pleasures available to the middle class. Long before the Internet, however, tourist destinations and tour operators needed a way to stand out from their competitors and attract vacationers. The answer came in the form of bright, colorful, and visually compelling posters that promised fun and delights far from home. Boasting minimal text and alluring images of people frolicking on ski slopes or beaches, vintage travel posters are, and continue to be, highly collectible. Original examples in good condition are scarce as these advertisements were meant to be ephemeral, displayed for weeks or a few months at most.

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Onslows marks its 40th anniversary with vintage poster sale Nov. 30

The World's Greatest Liners Use Southampton Docks featuring RMS Queen Mary and SS Normandie" Estimate £5,000-£6,000 ($6,130-$7,356) at Onslows Auctioneers.

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BLANDFORD FORUM, U.K. – Included in Onslows’ 40th Anniversary Auction of Vintage Posters on Thursday, November 30 is a collection of British railways posters recently discovered in the Lake District.

The cache numbers 20 perfectly preserved ‘royal quad’ sized sheets (each 4ft 2in by 3ft 4in) from the 1920s and 30s — some of them extremely rare.

The most sought-after is likely to be Tom Purvis’ 1928 London and North Eastern Railway (LNER) design promoting life on the Norfolk Broads titled The Broads 200 Miles of Safe Inland Waterways. One of only two known copies of this poster to be sold in 40 years, even the National Railway Museum in Britain does not have a copy. It is estimated at £6,000-£8,000 ($7,350-$9,800).

Another romantic image of the Broads by Robert Bartlett dating from 1932 is estimated at £5,000-£7,000 ($6,130-$8,580), while from the Southern Railway are several maritime subjects topped by Leslie Carr’s The World’s Greatest Liners depicting RMS Queen Mary and SS Normandie. This poster, printed in 1936, has not been seen at auction before and is estimated to sell for £5,000-£6,000 ($6,100-$7,350).

Among a selection of war recruitment posters is an image by James Walker Dublin that includes vignettes of some iconic British vehicles used in the conflict. In particular, the central scene shows the Mark I, the all-terrain vehicle that was developed in 1915 to break the stalemate of trench warfare. The world’s first so-called ‘tank’ (the name was initially used as a code name to maintain secrecy and disguise its true purpose), it was in service from 1916. In great condition and now mounted on linen, it is estimated at £1,000-£1,500 ($1,200-$1,800).

A good copy of the classic Savile Lumley (1876-1960) design Daddy, what did you do in the Great War? has the same estimate. Created in 1915, this was perhaps the least used of the 14 posters published by the Parliamentary Recruiting Committee and really became much more famous after the war. At the time, its guilt-inducing approach was not popular or particularly effective. Famously, the men fighting on the Western Front found dark humor in the poster’s message, often embellishing the posters with very matter-of-fact graffiti.

Well-known images from the Second World War are provided by two original lithographs by the official war artist Paul Nash (1889-1946). A print of The Battle of Britain, published by the National Gallery of Britain for the Ministry of Information in 1940 is estimated at £1,000-£1,500 ($1,200-$1,800) while The Raider on the Moors showing a German aircraft shot down in the British countryside, is estimated at £500-£700 ($600-$850).

American artist Edward McKnight Kauffer (1890-1954) produced most of his posters for various London transport firms, but he also worked with another company that embraced the full possibilities of graphic design — Shell Oil and Petrol. From the series See Britain First is an evocation of Stonehenge at night from 1931, estimated at £2,000-£3,000 ($2,450-$3,600). The original watercolor for this poster, with a presentation inscription to McKnight Kauffer’s wife, was sold by Swann Galleries in 2010 for $9,600.

Formerly at Christie’s, where he launched the first vintage posters sales, Patrick Bogue founded Onslows in 1983.
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The Broads 200 Miles of Safe Inland Waterways by Tom Purvis, estimated at £6,000-£8,000 ($7,350-$9,800) at Onslows Auctioneers.
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The World’s Greatest Liners Use Southampton Docks, featuring RMS Queen Mary and SS Normandie, estimated at £5,000-£6,000 ($6,100-$7,350) at Onslows Auctioneers.
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See Britain First On Shell, Stonehenge by Edward McKnight Kauffer, estimated at £2,000-£3,000 ($2,450-$3,600) at Onslows Auctioneers.
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The Battle of Britain, an original lithograph by Paul Nash, estimated at £1,000-£1,500 ($1,200-$1,800) at Onslows Auctioneers.
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Some Types of HM Army, a circa-1916 poster showing the Mark 1 tank, estimated at £1,000-£1,500 ($1,200-$1,800) at Onslows Auctioneers.
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Daddy, what did you do in the Great War?, by Savile Lumley, estimated at £700-£1,000 ($850-$1,200) at Onslows Auctioneers.
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Railroad travel posters keep going full steam ahead

This 1928 A.M. Cassandre railroad travel poster, known as ‘L.M.S. BEST WAY,’ achieved $36,000 plus the buyer’s premium in May 2022 at Swann Auction Galleries. Ten years earlier, a different vintage example of the poster sold at Swann for $162,500 and a world auction record for any travel poster. Image courtesy of Swann Auction Galleries and LiveAuctioneers.
Philip Zec’s railroad travel poster ‘By Night Train to Scotland’ attained $25,456 plus the buyer’s premium in November 2020. Image courtesy of Onslows Auctioneers and LiveAuctioneers.
Philip Zec’s railroad travel poster ‘By Night Train to Scotland’ attained $25,456 plus the buyer’s premium in November 2020. Image courtesy of LiveAuctioneers and Onslows Auctioneers

NEW YORK — Evoking glamour, power and a sense of adventure, posters touting trains and railways are one of the most notable subsets of collectible vintage travel posters. The streamlined shape of a train speeding through the night to its destination conjures up images of an impeccably stylish, gone-too-soon past as well as man’s mastery of machines and technology. While most railway travel posters depict a train, some poster designer instead choose to focus on alluring scenery or a legendary place.

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WWII Blonde Bombshell poster, Cappiello rarities at Onslows, Nov. 25

Abram Games World War II Auxiliary Territorial Service (ATS) recruiting poster known as the Blonde Bombshell, estimated at £5,000-£6,000
Abram Games World War II Auxiliary Territorial Service (ATS) recruiting poster known as the Blonde Bombshell, estimated at £5,000-£6,000
Abram Games World War II Auxiliary Territorial Service (ATS) recruiting poster known as the Blonde Bombshell, estimated at £5,000-£6,000

STOURPAINE, U.K. – Onslow Auctioneers will hold its 38th winter auction of vintage posters on Friday, November 25. Absentee and Internet live bidding will be available through LiveAuctioneers. Top lots include a trio of extremely rare posters by the great master Leonetto Cappiello and an exceptionally scarce World War II-era poster that has gained the nickname the “Blonde Bombshell.”

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Travel posters cruised past estimates at Potter & Potter, Jan. 29

Circa-1960s Air Djibouti / La Mer Rouge poster, $1,920
Circa-1960s Air Djibouti / La Mer Rouge poster, $1,920
Circa-1960s Air Djibouti / La Mer Rouge poster, $1,920

CHICAGO – Potter & Potter Auctions‘ January 29 poster sale was a wall-to-wall success, with images touting the charms of India, Hawaii and Djibouti achieving strong prices.

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Visit exotic destinations via Potter & Potter’s Jan. 29 Vintage Posters sale

David Klein, ‘TWA / Las Vegas,’ est. $900-$1,200
David Klein, ‘TWA / Las Vegas,’ est. $900-$1,200

CHICAGO – Potter & Potter Auctions will hold an 825-lot sale of Vintage Posters on Saturday, January 29 starting at 10am Central time. Absentee and Internet live bidding will be available through LiveAuctioneers.

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Vintage travel posters power Potter & Potter to $405K result May 15

Charles Allen's 1960s-era ‘Hawaii’ poster, which sold for $2,640
Charles Allen’s 1960s-era ‘Hawaii’ poster, which sold for $2,640

CHICAGO – Potter & Potter‘s May 15 Vintage Posters, Prints & Works on Paper event was the image of success from start to finish, busting through the sale’s preauction high estimate to realize more than $405,000. After a day of spirited bidding, 56 lots realized $1,000-$2,000; 13 lots made $2,001-$9,999; and two lots broke the $10,000 mark. (Lots linked to images reflect hammer prices.)

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