Serious Toyz is an established and reputable dealer of quality vintage toys and collectibles. (Truth is, we are collectors, just like you, who have turned our passion for old toys into a business.) Since 1995, we have sold thousands of items to discriminating collectors worldwide. Watch for our ads in major toy collecting publications such as "Toy Shop", "Antique Toy World", "Toy Cars and Models", "Comic Buyers Guide", "Collecting Toys", "Goldmine", "Record Collector", "Antique & Arts", "Beatleology", "Playset Magazine" and other publications and price guides. We have earned a string of Toy Shop Magazine "Customer Service" awards for ethics and good business practices, and have been repeatedly named as "one of the leading Toy Auction Houses in the US" by several industry publications. We also contribute to vintage toy price guides, including "Schroeders Collectible Toys". We are happy to share past press coverage with you and offer references from industry leaders and top collectors worldwide. We are 100% dedicated to bringing you the absolute best auction we can provide. We always pride ourselves in bringing to you the best items we can offer, in a wide range of collecting categories, at all price ranges. Every item we offer gets equal treatment, no matter what the ultimate value. That's because we understand it's not how much you spend, but what it is. As such, we are happy to offer many quality lots with an opening bid of only $10., with no reserve prices.
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