A stand-alone insert circular advertising the "New Lures for 1925". In a 9" x 6" bi-fold format, four pages, with 11 lure and fly illustrations in black and white, including the New Wiggle Fish, "A New Delight for Fly Casters! Flyrod Froggie", "A New Addition to the Famous Pikie Minnow Family - Husky Pikie Minnow", New Fintail Shiner, New Feather Casting Minnow, the New Fly Rod Flexible Floating Feather Minnow and others. With light soiling, edge wear and foxing and a couple of small chips to the back page edge. An extremely rare early catalog, this being in better condition than most of the small number known.