Pasarel

Pasarel was founded as a family business by Billy and Moty (short for Mordechai) Sender in 1986, bringing together the expertise of both husband and wife.
Billy Shmerling Sender, a well-known and respected Israeli jewelry designer, started out as a photographer, graduating the first class of the renowned Israeli photography school Camera Obscura.
Billy then turned to jewelry design studying at the Omanit school for design and later specializing in jewelry at the London Polytechnic.
Billy designs jewelry for the woman of the new millennium - liberated, aware of her past but free from its restraints, self-confident, and conscious of her value. Her custom designs include unique combinations of gold, diamonds and precious stones as well as other mediums including wood, crystal and various other precious materials. Billy's original contemporary creations are inspired by variety of antique styles, while giving a modern dimension and a hint of humor and sensuality.
Moty (Mordechai) Sender began collecting antiques and Judaica over 35 years ago. His main interest and expertise is in antique silverware and rare Judaica, however his collection and knowledge spans many other subjects and fields, among which are - decorative arts, collectibles such as sports and historical memorabilia, militaria, rare books, watches and clocks and fine art.
In 1986, Billy and Moty brought their interests and passions together and opened up their shop in Netanya, Israel, appropriately named "Billy's".
The store's offerings included Billy's unique designs and a vast selection of antiques, collectibles and Judaica.
With the dawn of the digital age and the proliferation of w-commerce and online marketplaces, Billy and Moty brought into the business their two sons.
Their eldest, Tom, a software engineer and early adopter of all things digital focused on the technological aspect of bringing the business into the new age.
Their youngest, Adam, built on and extended Moty's passion for silverware and collectibles, expanding the range of items and interest.
This combination of the older, more experienced generation, along with the fresh outlook, innovation and enthusiasm of the younger generation marches Pasarel towards new goals and uncharted frontiers.
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Bidder Reviews for Pasarel (142)
4.4 out of 5.0 Stars
8 Latest Top ReviewsSee All
MarianneMidlothian, VA
Sep 18, 2023
Could not be more pleased
My first auction purchase outside of the US, could not be more happy with the professional and patient replies to my many questions. The auction house did take care of shipping and the item arrived as described, safely packaged and faster than anticipated. Looking forward to work with the Pasarel auction house team in the future.

JonathanGrovetown, GA
Aug 15, 2023
Fantastic Company
Very fast shipping. Item exactly as described! Even went out of their way to provide me some suggested tips for maintenance and cleaning of my item.

RickCharlotte, NC
Mar 30, 2023
Not to worry that the item is shipping from Israel. Very responsive.
Purchased a painting from Pasarel. Shipping cost was very reasonable. Communication was excellent. Purchase with confidence.

RichardMarshall, VA
Mar 21, 2023
Good
Prompt reply to email. Fair shipping price. Well Packed item. In house shipping. Arrived in great condition.

philippeBarcelona, ES
Jan 20, 2023
Great service
Pasarel was amazing, process was very smooth, shipping was fast, and communication exemplary

Melissa Agoura Hills, CA
Dec 18, 2022
Pasarel is the BEST!:)
My auction experience with Pasarel was great! They were very responsive to my questions and shipping was fast. I would definitely do business with Pasarel again and highly recommend them.

LindaLongwood, FL
Aug 05, 2022
Wonderful item, great auction house
Love the frame! Very high quality. Shipping was very easy and the auction house was speedy and helpful.

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