Pasarel was founded as a family business by Billy and Moty (short for Mordechai) Sender in 1986, bringing together the expertise of both husband and wife. Billy Shmerling Sender, a well-known and respected Israeli jewelry designer, started out as a photographer, graduating the first class of the renowned Israeli photography school Camera Obscura. Billy then turned to jewelry design studying at the Omanit school for design and later specializing in jewelry at the London Polytechnic. Billy designs jewelry for the woman of the new millennium - liberated, aware of her past but free from its restraints, self-confident, and conscious of her value. Her custom designs include unique combinations of gold, diamonds and precious stones as well as other mediums including wood, crystal and various other precious materials. Billy's original contemporary creations are inspired by variety of antique styles, while giving a modern dimension and a hint of humor and sensuality. Moty (Mordechai) Sender began collecting antiques and Judaica over 35 years ago. His main interest and expertise is in antique silverware and rare Judaica, however his collection and knowledge spans many other subjects and fields, among which are - decorative arts, collectibles such as sports and historical memorabilia, militaria, rare books, watches and clocks and fine art. In 1986, Billy and Moty brought their interests and passions together and opened up their shop in Netanya, Israel, appropriately named "Billy's". The store's offerings included Billy's unique designs and a vast selection of antiques, collectibles and Judaica. With the dawn of the digital age and the proliferation of w-commerce and online marketplaces, Billy and Moty brought into the business their two sons. Their eldest, Tom, a software engineer and early adopter of all things digital focused on the technological aspect of bringing the business into the new age. Their youngest, Adam, built on and extended Moty's passion for silverware and collectibles, expanding the range of items and interest. This combination of the older, more experienced generation, along with the fresh outlook, innovation and enthusiasm of the younger generation marches Pasarel towards new goals and uncharted frontiers.

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Bidder Reviews for Pasarel (125)

4.5 out of 5.0 Stars

8 Latest Top ReviewsSee All

Cascade, CO

Jun 17, 2022
Excellent selection
Hard to find items of religious nature available from Pasarel auction house. Fast delivery
German Kaiser Wilhelm II Lutheran Church Dedication in Palestine, Silver Medal, 1898.

Buda, TX

May 20, 2022
Here you will not be abandoned-Hier werden Sie nicht im Stich gelassen
That was a tough story. At the moment, tariffs are causing an incredible amount of problems in many countries. My shipment was just sent back even though Pasarel did everything right. In Israel, customs also made trouble again and simply did not release the shipment. Pasarel worked for it for weeks until it finally worked out. Conclusion: Here you can buy something with peace of mind, because the service after the sale is great. Das war eine harte Geschichte. Zur Zeit machen die Z ö lle in vielen L ä ndern unglaublich viele Probleme. Meine Sendung wurde einfach zur ü ck geschickt, obwohl Pasarel alles richtig machte. In Israel hat der Zoll auch wieder Schwierigkeiten gemacht und die Sendung einfach nicht freigegeben. Pasarel hat sich ü ber Wochen daf ü r eingesetzt, bis es endlich klappte. Fazit: Hier kann man beruhigt etwas kaufen, denn der Service nach dem Verkauf ist grossartig.
Five Madison Mint 999 Silver Bullions Bars.

Richmond, VA

Feb 06, 2022
All around great service. Would recommend.
Tissot 14k Yellow Gold Wrist Watch

Kolin, CZ

Sep 30, 2021
Great piece of art!
Absolutely perfect state. Thank You.
Marcel Janco (1895-1984) - Road to Jerusalem,

Marco Antonio
Los Angeles, CA

Sep 15, 2021
Great experience, thank you.
Thank you for the great experience.
Felipe Ortiz Tajonar (Mexican, 20th Century) - Oil on

Mechanicville, NY

Sep 15, 2021
Nice item. Would bid with them again
A good auction house!
MAT Wrist Watch.

Ottawa, CA

Jul 21, 2021
Simply Perfect
A professional Seller who takes care of their customers. High quality Hand Chased Plate in Silver is amazing!
Persian Silver Plate, Circa 1900.

Dublin 8, IE

Jul 16, 2021
Unreservedly recommend
My first time to buy froths auctioneering platform. First Class service, lots received were well wrapped, communication over and above the call of duty.
Fraureuth Porcelain Plaque, Hand Painted, Baby Jesus by

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