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Pasarel

Pasarel was founded as a family business by Billy and Moty (short for Mordechai) Sender in 1986, bringing together the expertise of both husband and wife.
Billy Shmerling Sender, a well-known and respected Israeli jewelry designer, started out as a photographer, graduating the first class of the renowned Israeli photography school Camera Obscura.
Billy then turned to jewelry design studying at the Omanit school for design and later specializing in jewelry at the London Polytechnic.
Billy designs jewelry for the woman of the new millennium - liberated, aware of her past but free from its restraints, self-confident, and conscious of her value. Her custom designs include unique combinations of gold, diamonds and precious stones as well as other mediums including wood, crystal and various other precious materials. Billy's original contemporary creations are inspired by variety of antique styles, while giving a modern dimension and a hint of humor and sensuality.
Moty (Mordechai) Sender began collecting antiques and Judaica over 35 years ago. His main interest and expertise is in antique silverware and rare Judaica, however his collection and knowledge spans many other subjects and fields, among which are - decorative arts, collectibles such as sports and historical memorabilia, militaria, rare books, watches and clocks and fine art.
In 1986, Billy and Moty brought their interests and passions together and opened up their shop in Netanya, Israel, appropriately named "Billy's".
The store's offerings included Billy's unique designs and a vast selection of antiques, collectibles and Judaica.
With the dawn of the digital age and the proliferation of w-commerce and online marketplaces, Billy and Moty brought into the business their two sons.
Their eldest, Tom, a software engineer and early adopter of all things digital focused on the technological aspect of bringing the business into the new age.
Their youngest, Adam, built on and extended Moty's passion for silverware and collectibles, expanding the range of items and interest.
This combination of the older, more experienced generation, along with the fresh outlook, innovation and enthusiasm of the younger generation marches Pasarel towards new goals and uncharted frontiers.
Upcoming Auctions from Pasarel
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Bidder Reviews for Pasarel (177)
4.5 out of 5.0 Stars
8 Latest Top ReviewsSee All
TrishaMontgomery, TX
Jun 09, 2025
Very Helpful and GREAT Quick shipping!!
The communication was great-very responsive with International Shipping questions and my pieces were delivered quicker than other items I have won from Auctioneers here in the US! Thank you!!

MarySouth Bend, IN
Apr 14, 2025
Item was photographed very well (showing signature on vase).
I was able to adjust DHL shipment so it would be held at least a day so we would be home.

PhyllisEnglewood, NJ
Feb 18, 2025
Excellent Experience with Pasarel
Pasarel has been around a long time-well known auction house in Israel. Trustworthy, responsive, fast shipping.

JosephFarmingville, NY
Feb 10, 2025
Clear and Communicative
Great item-was clear in the listing and although they did checkout in their own method they were very quick to let me know they received and shipped my item super quick. It was also packaged very well. I am very satisfied with the price paid too. Would def check out their auctions again!

WALDEMAR?ód?, PL
Oct 13, 2024
Great.
Everything was Ok, very quick communication and shipping. Very good and saved packed item. I hope we will meet in auction soon. Best regards.

ToddMoorpark, CA
Oct 11, 2024
Great Experience
My experience with Pasarel was great. They were easy to communicate with and provided quick shipping. The only issue I had was with US Customs and DHL not being very responsive to assisting with clearing my item through customs. This was not Pasarel’s issue though.

SagiLos Angeles, CA
Oct 11, 2024
Wonderful, professional and quick service
I purchased artworks from this auction house several times, and the service is always exceptional!

rogerWest Palm Beach, FL
Jun 20, 2024
A fine professional organization!
Professional, courteous, efficient employees and procedures. Cannot recommend this auction house more highly. I had some misgivings because of their location in Israel-but the whole process of bidding, paying and receiving merchandise was easier than many U. S. auction firms I have dealt with. Highly recommended. Very pleasant people. Wish some American firms were as efficient and caring! RHL

Past Auctions from Pasarel
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