A small multi page booklet sent out to advertisers in the Talking Machine World showing the power of editorial advertising using the success of Blackman Talking Machine Co. as their example. A seldom seen piece of literature. Measures 7.5" X 5.5". Includes an original 1926 program from the Warner Bros. film Don Juan starring John Barrymore and a Vitaphone brochure describing the process. Both measure 9.25” X 6.25” and are in VG condition. The screening of the silent film “Don Juan” starring John Barrymore at McVickers Theater on Wednesday, September 15, 1926, was a historic event in Chicago cinematic history. This specific premiere introduced Vitaphone technology to Chicago audiences. It marked the city's first commercial experience with a synchronized theatrical sound system. The theater screened Warner Bros.' Don Juan, a landmark romantic adventure film featuring John Barrymore. While the movie itself was silent with no spoken dialogue, it featured a fully synchronized musical score and sound effects. Before the movie started, the theater played a groundbreaking audio-visual prologue. This short program included a filmed speech by Will R. Hays (president of the Motion Picture Producers and Distributors of America) and musical performances by the New York Philharmonic Orchestra alongside world-class opera stars like Marion Talley and Anna Case. From the Allen Koenigsberg collection.