Canadian. 1946-early 1950s. Pressed steel. This Loblaws truck was part of the "private-label" series manufactured by Windsor Steel Products for Lincoln Specialties Limited. The "private-label" series was toys with company names or logos that were used as promotional items – these production runs were typically small, as the toys were not intended for retail consumption. The truck has a decal that says, "Made in Canada Lincoln Toys Reg'd", which identifies Lincoln toys that were made from 1946 into the early 1950s, representing the formal registration of the brand name. Decalled, "Made in Canada Lincoln Toys "Reg'd"", at rear of trailer and on hood. Embossed, "Lincoln Toys Made In Canada", on tires. From the Yvan Lalonde Collection.

Size
8.5" x 6" x 23".

Condition
Very good condition. Original paint and decals. Minor paint nicks. Paint wear to edges of flat bed. Minor impression to the top front of trailer.

Medium
Pressed steel.

Signature
Decalled, "Made in Canada Lincoln Toys "Reg'd"", at rear of trailer and on hood. Embossed, "Lincoln Toys Made In Canada", on tires.

Provenance
From the Yvan Lalonde Collection.