Levi's : Six vintage posters


c. 1970-80
offset lithograph in colors
largest: 24.125 h x 31 w in (61 x 79 cm)
smallest: 18 h x 27.5 w in (46 x 70 cm)

This group lot comprises six Levi's advertising posters from the 1970s-1980s, including three by Wolfe that range from rugged, turn-of-the-century Western imagery to a whimsical scene of animals dancing in denim, two imaginative Americana-inspired designs by L.W. Duke where jeans come alive or transform the landscape, and a final anonymous poster depicting a zoo dotted with multiple Levi's signs. Together, the posters highlight the brand's shift from mythic Western roots to playful, conceptual advertising.

This work will ship from Chicago, Illinois.

Cond A/P: with a few minute tears to the extreme edges and scattered minor creases.