1946-1973. Single-sided porcelain (SSP). Hyphenated version. The Fire Chief brand was introduced in 1932 as a super-octane fuel. It was marketed as being the same high-performance fuel used by U.S. Government emergency vehicles and fire engines. Reference to the U.S. Government stems from the company's U.S. roots. Its distinct and massive Texaco Canada entity existed for so long that it felt like a local brand to many Canadians. The Fire Chief helmet logo was so popular that Texaco sold toy fire chief helmets to customers who filled-up at their stations. The inclusion of a hyphen between "Fire" and "Chief", on this sign, was a standard corporate trademark layout, used by Texaco since 1932. Authenticated by The Authentication Company (TAC #501606). All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Check the Oil Show on June 26, 2026. 18" x 12".

Size
18" x 12".

Condition
Grade: 8.75. Excellent colour and gloss. Edge chips and pitting. Chips surrounding mounting holes. Devoid of grommets.

Medium
P&M was the newly named company formerly known as Vilas Enamel Products Ltd. (“VEP”), which was a subsidiary of the original W.F. Vilas Co. Ltd., of Cowansville, Quebec (one of the oldest sign companies in Canada). P&M was the result of nothing more than a name change (from VEP). The name change took effect in 1946. The company continued to produce superior quality porcelain enamel items using the “vitreous enamelling” process, a process that involved fusing glass to a metal surface at high temperatures to create a smooth, durable and glossy coating. Like VEP, P&M continued to manufacture porcelain enamel items, including advertising signs, ashtrays, reflective traffic signs and door push bars. As well, they were once the largest supplier of custom outdoor advertising signs for many well-known national companies. The company remained in business from 1946–1973 when it was sold to the Powers Fiat Co. who continued to produce porcelain enamel advertising signs into the early 1980s.