1958-1961. Reverse glass dial. The "Smileage" slogan was a major marketing push that combined the words "mile" and "smile" to promote the idea of worry-free driving. The tire in the centre references "Silvertown", the company's premium tire line named after the town in England where the company had a major early factory. From the Pat and Late Geoff Hopps Collection. All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Check the Oil Show on June 26, 2026. 15" x 15" x 4".

Size
15" x 15" x 4".

Condition
Good colour and gloss. Stable crazing with paint loss. Stable paint flakes to lower edge above the marking. Minor oxidation to metal case. Lights working. Movement requires service.

Medium
The company was located in Montreal, Quebec and was active from 1942 to the mid 1960s. They were one of the largest producers of advertising clocks in Canada and were best known for clocks that were illuminated using light bulbs or neon tubes. Their clocks are easily recognized, having either a round or a square frame set in a pressed-aluminum case with a flat glass dial and a shallow-domed convex glass cover. The advertising design was painted directly on the glass dial. Many companies purchased these clocks to advertise their products such as soft drinks, service station items such as motor oil and spark plugs, ice cream, paints and alcohol among many others. In Canada, the clocks are found in both the French and English languages. Companies were eager to have their products advertised on these clocks, giving them an advantage over competitor’s tin or porcelain signs through the art of illumination. A similar company, the “Pam Clock Company” existed in New York from 1949 to the 1970s. The clocks made by the Pam company were almost identical to those of the Canadian Neon-Ray Clock Company. This was not by coincidence as Mr. Walter Pam was the first president of the Canadian company. When Mr. Pam left Montreal in 1949, he moved to New York and opened a similar business. Inevitably, as a result of newer technologies, both companies ceased production of their illuminated clocks in the mid 1960s.

Provenance
From the Pat and Late Geoff Hopps Collection.