CHOUINARD, Roger. 7UP / The Island of Pure Refreshment. Circa 1970s. Colorful and psychedelic posters by Milton Glaser, John Alcorn, and others were used by 7UP in the late 1960s and early 1970s in its “Uncola” campaign in an effort to revamp its brand. This design, from circa the early 1970s, shows a sailboat approaching a tropical island of rainbows, waterfalls, stars, and bubbles. 20 ½ x 32 ¾”. Linen backed. Repaired pinholes and slight blemishes in corners. A-.