A book that explores the history of American folk art collecting, focusing on the motivations and methods of collectors from the late 19th to the late 20th century. It examines how objects once relegated to attics and barns became highly valued art, linking the collecting trend to movements like nationalism, romanticism, and the Arts and Crafts movement, and profiling key collectors and dealers. The book concludes by discussing the impact of the 1974 exhibition The Flowering of American Folk Art, which significantly increased the market for these objects.     

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