This is an iconic vintage advertising poster for Contratto sparkling wine, created in 1922 by the celebrated Italian artist Leonetto Cappiello. Poster Details. Reprint from 1999. Artist: Leonetto Cappiello (1875–1942), often called "the father of modern advertising" for his innovative use of bold figures and simple shapes against stark backgrounds. Advertised Product: Contratto, a winery founded in the Piedmont region of Italy in 1867, known for its sparkling wines and now a UNESCO World Heritage site for its historic cellars.Date: The original design and first printing were in 1922, as indicated by the "922" in the artist's signature on the lower left of the image. Description: The poster features a whimsical female figure in a flowing dress who appears to be floating, holding an oversized, overflowing coupe glass of the sparkling wine above her head. The vibrant colors and motion pop against the dark background. Printer: The poster was printed by "Les Nouvelles Affiches Cappiello S.A." in Paris

VG