Details:

John F. Kennedy campaign handbill measuring approximately 2.5 x 8.5 inches, promoting the Democratic ticket during the 1960 presidential election. The front features a portrait of Kennedy beneath the slogan “Leadership for the 60’s,” with clear ballot-style instructions listing John F. Kennedy for President and Lyndon B. Johnson for Vice President, followed by down-ballot Democratic candidates. The reverse provides illustrated voting instructions for straight-ticket Democratic voting on mechanical voting machines, emphasizing the campaign message “Pull First Handle Down.”

This piece reflects the practical, voter-education materials widely distributed during the 1960 campaign, particularly in urban districts where voting machines were common. Such handbills were designed to be easily carried and consulted at polling places, making them an essential—and often ephemeral—component of Kennedy’s ground-level campaign strategy.

Fine condition.

Issued during the pivotal 1960 race that carried John F. Kennedy to the presidency, this handbill stands as a tangible artifact of the campaign that ushered in the “New Frontier” and a generational shift in American politics.

Authentication:
Includes a full letter of authenticity from JG Autographs, Inc.

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Reference sku: 11675 1413957-1