Description

Title: Guy Nicod; Martini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist

Description:
Title: Martini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist Guy Nicod (French 1923 - 2021) Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France Condition: good overall, with light handling marks and minor age-related wear consistent with age
Description: This evocative gouache advertising design by French artist Guy Nicod (1923–2021) is titled “Calme, Paix & Dégustation” (translated as “Calm, Peace and Tasting”). The work presents a sophisticated Martini scene, combining warmth, luxury, and leisure. A figure sits comfortably in a green armchair before a glowing fireplace, holding a glass of Martini garnished with a green olive. On the table nearby rest a Martini bottle and a bowl of olives, while above the fire hangs the brand’s distinctive Martini & Rossi Extra Dry label, anchoring the composition as both artwork and advertisement. Nicod’s choice of gouache on paper heightens the bold, flat tones of the piece: the vibrant red brick fireplace contrasts dramatically with the deep greens of the armchair and bottle, while golden highlights evoke both firelight and conviviality. The style reflects the mid-century golden age of French poster and advertising design, when lifestyle-driven imagery was central to conveying elegance, relaxation, and modern living. The verso inscription, “Calme, Paix & Dégustation 482”, reinforces Nicod’s intended mood — a balance of tranquillity and indulgence that was central to Martini’s branding during the post-war period. Unframed and sourced directly from the artist’s estate in France, this rare original advertising design would appeal to collectors of vintage drinks memorabilia, Martini & Rossi ephemera, and French modernist gouache works on paper. It offers both decorative presence and historical depth, celebrating the fusion of fine art and commercial elegance in mid-20th-century Europe.

Reserve: $624.00

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Guy Nicod; Martini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist

Name: Guy Nicod; Martini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist
SKU: 225691934
Price: 300 USD
Availability: InStock