Title: Guy Nicod; Du Soleil Dans Un Verre Martini Advertising Design French Modernist Gouache Description: Title: Du Soleil Dans Un Verre Martini Advertising Design French Modernist Gouache Guy Nicod (French 1923 - 2021) Gouache on artist paper, unframed Size: 15.75 x 11.75 inches (height x width) Provenance: Artists estate, France Condition: good overall, with light handling marks and minor age-related wear consistent with age Description: This elegant gouache advertising design by French artist Guy Nicod (1923–2021) is titled “Du Soleil Dans Un Verre” (translated as “Sunshine in a Glass”). Created for Martini Extra Dry Cocktail, the composition distils the essence of mid-century poster art: clarity, simplicity, and bold visual impact. At the top of the image, a green-and-red circular motif reminiscent of the Martini & Rossi logo is set against a deep blue field. Below, a solitary green bottle of Martini casts a long shadow, while a large glass of the drink occupies the foreground. Within the golden-yellow liquid, red and green accents evoke both the Martini branding and the garnish of an olive, symbolising refreshment and Mediterranean warmth. The verso inscription, “Du soleil dans un verre”, underscores the intent of the design — to present Martini as more than just a cocktail, but as an emblem of sunshine, conviviality, and cosmopolitan living. Executed in gouache on paper, the crisp lines and strong palette demonstrate Nicod’s mastery in blending modernist fine art principles with the demands of commercial advertising. Unframed and sourced directly from the artist’s estate in France, this work will appeal to collectors of vintage advertising, drinks memorabilia, Martini & Rossi ephemera, and modernist gouache works on paper. It stands as both a decorative statement and a rare piece of cultural history, capturing the post-war golden era of cocktail culture and European graphic design.
Reserve: $644.00
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