J.R. PRIMLEY'S CHEWING GUM SHOWCASE.

This is a J. R. Primley's chewing gum showcase. CONDITION: All original oak finish to the cabinet, original glass, and missing the gold-leaf to the etched front. Original condition with great patina.

Nice cabinet with all original finish and lettering. A good bit of the gold leaf is worn from the lettering but the glass front and panels are sound. The showcase still retains its original manufactur

This is a great country store curved-front showcase, advertising J. P. Primley's California Fruit and Pepsin chewing gum. Original etched curved-glass front, retaining very little of its silver inlay.

This is a great country store curved-front showcase, advertising J. P. Primley's California Fruit and Pepsin chewing gum. Original etched curved-glass front, retaining very little of its silver inlay.

Etched glass curved glass showcase advertising Prinleys California Fruit and Pepsin chewing gum. Case Mfg. by J. Riswig. Some signs of wear and use, no reverse gold paint, but a great example and in s

Etched glass curved glass showcase advertising Prinleys California Fruit and Pepsin chewing gum. Case Mfg. by J. Riswig. Some signs of wear and use, no reverse gold paint, but a great example in solid

A circa 1910 chromolithographed die-cut cardstock advertising piece for Primley's California Fruit Chewing Gum, Sweetens the Breath - Better Than Money. Cut-out measures 14 x 10.75 inches in a 16.25 x

Larger version of J. P. Primley's California Fruit and Pepsin Gum case. Original tag on front of case reads "J Riswig 208 & 210 Rudolf Street, Chicago". Original hardware on back door with black velve

An all original Zeno Chewing Gum showcase, with wood shelves, original back door with latch and in original finish. CONDITION: The showcase shows no breaks, cracks or repairs. It retains an original m

This is a lot of two Zeno chewing gum showcases. The first shows an original marquee and is in all original patina, with original back door, hardware and all original glass. The second is a similar sh

This is the earliest version of the Wrigley Jr. chewing gum scale, most likely issued by the Wrigley Company to its vendors with a round chart for measuring weight. Identified "The Wrigley Jr." on the

Wm. Wrigley Jr. Company Chewing Gum Counter Display circa 1920 painted tin with paper label on the reverse 13 1/2 x 14 1/2 x 6 1/2

This lot includes an early Adam's Tutti Fruitti display box with glass interior lid and wonderful illustrated lid interior. Also included is a Primley California Fruit Chewing Gum box. Nicely illustra

A very nice example of a very rare tin sign for Primleys Pepsin Stick chewing gum. Showing a very pretty girl either removing or adding Primleys gum to the mans shirt pocket. Condition shows a few are

J. Primley's California Fruit Pepsin Gum Oak Curved Glass Showcase. J. Riswig Makers-Chicago. Good condition, new glass on right panel. 18 1/2 X 9 1/2 X 12 inches.

Curved Glass, Repainted, made in Chicago, measures 9 1/2 x 18 1/2 x 12 1/2in.

Chewing Gum Display Case, J. Riswig curved glass counter case w/J. P. Primley's California Fruit and Pepsin Chewing Gum, advertising added later to outside of front, oak w/orig brass maker's tag, mirr

Country Store Chewing Gum Display Case, "J.P. Primley's California Fruit and Pepsin", oak w/curved glass front & hinged mirrored back door, mfgd by "J. Riswig-Chicago" w/orig maker's tag, VG orig cond

Fantastic case with etching of Primley's Pepsin Gum on the front. Includes original showcase trade card. Condition:(Very Good - Excellent).Dimensions18 - 1/2" x 12 - 1/4" x 9 - 1/2".Condition:(Very Go

Consists of Wrigley's Juicy Fruit spruce gum, Primley's gold box, Adam's Tutti Frutti, and others. Overall condition shows areas of paper loss and scuffing to the boxes. Condition: (Good - Very Good).

Larson’s Spearmint Chewing Gum Lot with Display. Chicago: L.P. Larson, Jr. Co., early 20th century. Eleven five-stick packs of scarce Larson’s Spearmint Gum, together with a standee/box di

This lot includes two die-cut Primley's Gum bear signs. One is framed and the other is loose. They have minor wear and one has a few fold marks. Also included in this lot is a Jones Tuxedo Gum cardsto

"J.P. Priwley's California Fruit and Pepsin Chewing Gum" - Original Glass with Original Lettering - "J.P. Priwley's" Lettering Is Lighter Than That on Lot #234 - Mirror Back - Cabinet Made by J.R. Ris

SSP sign, has good color and some gloss, has chips, rust staining & crazing, 8.5"x7", machine is excellent condition, was re-nickeled, 13"x7"x9" with the sign, extremely rare piece, sign is the actual