This poster was created to advertise Les Parfums de J. Daver, Paris, a French perfume house active in the early 20th century. J. Daver was known for producing elegant fragrances during a period when Paris was establishing itself as the world’s capital of luxury perfumes. French perfume houses competed fiercely during this era, with brands like Daver appealing to sophisticated clientele who associated scent with modern elegance and personal refinement. While J. Daver did not endure as long as other giants of the industry, its association with high-profile advertising campaigns by artists such as Leonetto Cappiello ensured its place in the vibrant commercial culture of Paris.Leonetto Cappiello (1875–1942), an Italian-born artist who built his career in Paris, is widely regarded as the father of modern advertising posters. Breaking away from the painterly traditions of earlier poster masters such as Toulouse-Lautrec and Mucha, Cappiello revolutionized poster art by using bold colors, simplified forms, and striking central figures set against flat backgrounds. His designs were instantly eye-catching and memorable, which made him one of the most sought-after commercial artists of the early 20th century. To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThis poster demonstrates Cappiello’s ability to fuse elegance with commercial appeal, transforming an advertisement for perfume into a timeless work of art. Collectors value his posters for both their artistic innovation and their enduring influence on graphic design.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.