À la Place Clichy – Blanc. France, circa 1900. Color lithographic poster on paper
Framed 57-1/2 x 41-1/2 inches.
A refined Belle Époque advertising poster for À la Place Clichy, Paris, announcing a promotional sales event for white goods (blanc). The composition depicts an elegantly dressed woman seated in a domestic interior, attended by a saleswoman presenting crisp white linens, a scene that underscores themes of luxury, comfort, and modern consumer culture.
Executed by the artist PAL, the poster combines delicate figure drawing with soft coloration and expressive typography, characteristic of turn-of-the-century Parisian commercial illustration. Department store posters of this period are increasingly scarce, and this example is especially appealing for its narrative charm, fashionable subject matter, and strong decorative presence.