Cycles Georges Richard. France, circa 1898. Color lithographic poster on paper
Framed 54-3/4 x 41-1/4.
A striking Belle Époque advertising poster promoting Cycles Georges Richard, featuring an elegantly dressed woman confidently riding a bicycle against a vivid orange ground. The bold simplicity of the composition emphasizes verticality and balance, with the figure centrally placed to convey poise, refinement, and modern independence.
The poster exemplifies late 19th-century French cycling imagery, in which the bicycle is presented as both a symbol of technological innovation and fashionable leisure. Georges Richard posters are admired for their strong graphic presence, and this example is particularly notable for its saturated color field, graceful figure, and commanding typography.