With 46 pages, the vast majority with illustrations, this catalog shows 7 casting rods, 4 reels (2 Heddon, 2 Meek), casting lines (Easy Caster, Samson), 14 baits in full color (0, 10, 100, 150, 175, 200, 300, 700, 900, Coast Minnow, 1300 Black Sucker, 1400 Single Hook Minnow, 1500 Dummy Double and the "Decoy Ice Minnow", as well as bait casting instructions. In near Ex- condition with minor wear/bends (1/2" tear at the base of the back cover) and the center pages loose from the staples. The pages are crisp with the centerfold featuring "Jim Heddon's Last Invention", the Dummy Double. This is the only catalog that offers the #1400 Single Hook Minnow, considered by many to be the holy grail of Heddon lures. The 1913 catalog is one of Heddon's finest catalogs, showcasing many of their most desirable baits.