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Vin Mariani / Popular French Tonic Wine. 1894

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Vin Mariani / Popular French Tonic Wine. 1894
Item Details
Description
Artist: JULES CHÉRET (1836-1932) Size: 31 7/8 x 46 1/8 in./81 x 117 cm Imp. Chaix, Paris Created in 1863 by Angelo Mariani, Vin Mariani is simply a combination of Bordeaux wine and coca leaves. The restored ‘health and vitality’ mentioned in this poster, as well as the model’s visual exuberance, is the result of the small amount of cocaine laced in the beverage -- an ingredient used by many popular drinks of that era, including Coca-Cola. Mariani was also one of the first publicists to recognized the value of celebrity endorsements, and succeeded in getting Thomas Edison, Queen Victoria, and two popes, as well as then-famous musicians, doctors, public figures, and comedians to praise the product in his many advertisements.
Condition
B-/ Tears at folds & edges. Framed.
Buyer's Premium
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Vin Mariani / Popular French Tonic Wine. 1894

Estimate $2,000 - $2,500
Nov 18, 2012
See Sold Price
Starting Price $1,600
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0284: Vin Mariani / Popular French Tonic Wine. 1894

Lot Passed
0 Bids
Est. $2,000 - $2,500Starting Price $1,600
PAI-LIX: RARE POSTERS
Nov 18, 2012 11:00 AM EST
Buyer's Premium 23%

Lot 0284 Details

Description
...
Artist: JULES CHÉRET (1836-1932) Size: 31 7/8 x 46 1/8 in./81 x 117 cm Imp. Chaix, Paris Created in 1863 by Angelo Mariani, Vin Mariani is simply a combination of Bordeaux wine and coca leaves. The restored ‘health and vitality’ mentioned in this poster, as well as the model’s visual exuberance, is the result of the small amount of cocaine laced in the beverage -- an ingredient used by many popular drinks of that era, including Coca-Cola. Mariani was also one of the first publicists to recognized the value of celebrity endorsements, and succeeded in getting Thomas Edison, Queen Victoria, and two popes, as well as then-famous musicians, doctors, public figures, and comedians to praise the product in his many advertisements.
Condition
...
B-/ Tears at folds & edges. Framed.

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